$ track-record --summary
$100M+GMV scaled from $5M across 14+ cities
4×revenue growth leading a team of five
−27%CAC, with acquisition up 54%
$110M+capital commitments supported
¥100Mventure fund raised as CMO
45+orgs aligned: LPs, portcos, partners
// summary
Operator across marketing, product, and engineering. For 10+ years I have run full marketing functions for technical marketplaces and data platforms (demand generation, brand, product marketing, lifecycle, events, analytics); today I also own product roadmaps and ship production software hands-on. Scaled a marketplace from $5M to $100M+ in GMV, cut CAC 27% while lifting acquisition 54%, and led teams and budgets through growth and rebuild. Every function I have run has served multiple constituencies at once, so the job has always been aligning brand and go-to-market across parties who do not report to me. The payoff of the mix: I design and build the GTM system itself, so marketing runs on one source of truth instead of a stack of disconnected tools.
// experience
Director of Product & Design @ Ryse
$110M+ raised2024 — present
previously director of marketing · rent-advance fintech · durham, nc
- Own the product roadmap end to end and work in the codebase; previously built and ran marketing.
- Built Atlas, an AI-native GTM command center: plain-language requests become segments, campaigns, and journeys, staged as proposals a human approves in Slack. One real-time record for people, companies, properties, and deals.
- Design product and go-to-market for three constituencies with competing needs: capital-markets investors, property managers, and owners.
- Supported $110M+ in capital commitments and designed the interfaces investors use to trade lease-backed securities.
Founder & Developer @ bartr
solo, end-to-end2025 — present
homeowner os & marketplace · durham, nc
- Own the market thesis (96% of homeowners are not transacting; nobody builds for them) and the wedge: free for homeowners against the 6% agent commission, monetization built on a 20% services take rate.
- Built and launched the whole product solo: search, pre-market listings, buyer “knock” offers, contracts with e-signature, messaging, and a services marketplace paying providers through Stripe Connect.
- Deployed a 5.9M-parcel property-data warehouse with 99.9% boundary coverage, and bartrPulse: daily valuations from six live Federal Reserve data series, each stored with its full audit equation.
- Run the growth stack end to end: a 51-event analytics taxonomy, six A/B experiments, UTM attribution, and an 87-template lifecycle email engine on a purpose-built 20-table CRM.
Growth & Product Advisor @ Breakr
CAC −27% · +54%2023 — 2026
creator-economy marketplace · remote
- Cut CAC 27% and lifted acquisition 54% with a referral engine and full-funnel instrumentation, piping Segment events into PostHog.
- Ran lifecycle across email, SMS, and push, raising creator reply rate from 50% to 70%.
- Rebuilt the brand and landing experience, shaped B2C and B2B strategy, and wrote the Python/SQL behind reporting.
Director of Growth & Marketing @ REZI
4× revenue · $100M+ GMV2020 — 2023
rental marketplace · new york, ny → durham, nc
- Led a team of five across demand generation, brand, lifecycle, content, and partnerships, owning the full marketing budget.
- Scaled GMV from $5M to $100M+ across 14+ cities and grew revenue 4×, from $5M to $20M.
- Ran co-marketing across a three-sided marketplace through nationwide expansion: joint campaigns with multifamily owners and property managers, marketing to renters in parallel.
- Implemented Segment as the customer data platform and built the lead-scoring model that lifted conversion across sales and marketing.
Co-founder & CMO @ nihub Innovation Center
¥100M fund2017 — 2019
innovation center and venture fund · hangzhou, china
- Co-founded the company and owned marketing and brand from zero; raised a ¥100M fund and launched a ¥10M accelerator with Coca-Cola SCMC.
- Aligned 5 LPs, 40 portfolio companies, and corporate partners on shared branding and co-marketing programs.
- Advised 50+ founding teams; assembled the program and sponsor roster for GSMA 4YFN at MWC Shanghai (18K attendees, 110+ global investors).
EarlierEIR, WeWork Labs (Shanghai, 2019) · Program Manager, China Study Abroad, Brooklyn College (Nanjing, 2015–2016) · Co-founder, Food Not Bombs Harlem (2014–2015)
// skills
- Marketing
- Demand generation · brand & positioning · product marketing · lifecycle & CRM · content · events · partnerships · budget & team
- Cross-org
- Co-marketing & partner programs · LP and investor communications · executive alignment · multi-brand architecture
- GTM systems
- Segment · PostHog · Snowflake · dbt · CRM architecture · lead scoring · SQL · Python
- Product
- Roadmap ownership · UX & design systems · Next.js · TypeScript · Convex · AI-assisted development (Claude Code)
- Domain
- Commercial & residential real estate · proptech · fintech · marketplaces · enterprise data platforms
- Languages
- English · Mandarin Chinese
// education
B.A., International & Asian Studies @ The City College of New York
2012 — 2016Two degrees: international development and Mandarin
Colin Powell Community Engagement Fellowship @ The City College of New York
2014 — 2015Earned for co-founding the Harlem chapter of Food Not Bombs
Chinese Studies @ Shanghai University
2015 — 2016With clean-water policy research in Xi’an