All work
// growth
Breakr
The operating system for creator marketing.
Next.js 16Tailwind v4SegmentPostHogPythonSQL
// overview
Breakr connects brands, agencies, and creators in a single creator-marketing marketplace. I advised across growth, product, and engineering — shaping B2C and B2B strategy and the marketplace UI/UX, rebuilding the brand and landing experience, writing landing pages and Python/SQL data scripts, and owning lifecycle and journey marketing across the promotional and transactional funnel.
// what I built
Product & strategy
Shaped B2C and B2B growth strategy and the marketplace UI/UX across the full funnel.
Growth engineering
Built Segment + PostHog performance dashboards and shipped landing pages plus Python/SQL data scripts.
Lifecycle marketing
Ran email, SMS, and push experiments across the funnel, lifting creator response and acquisition.
// outcomes
CAC −27%
cost to acquire
+54%
acquisition
50 → 70%
creator response